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Email Tip #0.987
Watch your spam complaints every week. Trend and know what direction you are going in. Filed under: email best practices, email marketing tips, email strategy, strategy Tagged: email, email marketing,...
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Email Tip #3.45
Crowding your email with tons of links often confuses the subscriber. Simple wins the race. Filed under: email best practices, email content, email marketing Tagged: email, email marketing, email...
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Email Rant #907
Sure…someone that bought a pair of socks 2 years ago from us would be interested in receiving our email. Let’s append them in. Filed under: email acquisition, email best practices, email content,...
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Email Tip #46
Never ever hide your unsubscribe. Give your subscriber the opportunity to get off your list. Filed under: email best practices, email marketing Tagged: email, email marketing, email marketing advice,...
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Email Tip #976
Quit trying to find ways to integrate social media and email. It will come in time. Heck we weren’t talking about social media 19 months ago. Filed under: email best practices, email marketing,...
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Email Marketing Job Tip #2
Learn to accept that everyone else in the organization thinks they are email experts. Run with it. Have fun with it and let the good times roll. Filed under: email best practices Tagged: email, email...
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Email Marketing Tip #12.3
Just because you get your emails delivered does not guarantee success. Filed under: Deliverability, email best practices Tagged: email, email deliverbility, email marketing
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Email Rant #45
Oh yea sure…I understand..you want quality from the email list rental. Yea sure…its all about the quality. Filed under: email acquisition, email best practices, email marketing Tagged: email, email...
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Email Deep Thought
Why is it that every single list broker out there thinks that they have the best list to rent/buy from? Doesn’t everyone kinda have the same list. Filed under: email acquisition, email best practices,...
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Email Tip #4
Don’t wait for things to go bad in your subscriber base. Be proactive rather than reactive Filed under: email best practices, email engagement Tagged: email, email marketing, email tips
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Email Rant #409.84
Come on retailers….is it really the lowest prices of the season? Be more creative. Filed under: email acquisition, email best practices Tagged: email creative, email marketing, email rant, eTailers
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Email Rant #32.1223876
If the C-Suite runs your email program or sets the expectations, run for the hills. Filed under: email acquisition, email best practices, email content Tagged: email marketing, email program, email...
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Mobile Isn’t Killing Email From The Return Path Blog
Here is a great post by George Bilbrey over at the Return Path blog. I could not agree with George more on this post. One of the things that kills me being in this industry is that so many people are...
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Words I can build with B.L.A.S.T.
Everyone loves the word “blast” these days. So on this Friday, lets have some fun. If I have you the letters B-L-A-S-T, how many words can you make with it. I will start off with a couple and you play...
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Email Sarcasm #2
<Telephone rings> 6:04 a.m. Me: Hello? Them: Dude…its 6:05 a.m. and I have not gotten the email. Me: What email? Them: I normally get an email from you everyday at 6:04 a.m. Me: Did you check...
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Email Common Sense
The more time you spend thinking of excuses on why you are not testing could be spent thinking of one test to execute Filed under: email best practices, testing Tagged: email marketing, email testing,...
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Email Reality
We can’t create this email testing infrastructure you talk about….we will scare off all of IT with that request. Filed under: email best practices, testing Tagged: email marketing, email reality, email...
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Email is Dead
Of those that predicted or are predicting that email is dead, I wonder how many of them have bought something via email this week? Filed under: email best practices, email strategy Tagged: email,...
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Which ESP is the “best”?
Every ESP sucks at one thing or another. You just need to decide which part of the suck you can live with. Filed under: email best practices, email marketing, email service providers, email strategy...
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Email Tip About Privacy
“We reserve the right to sell, rent and/or distribute your email address…..” is another way of saying….we don’t give a rats ass about your privacy and will do whatever we want with your email. Filed...
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